/ news / latest web analytics news
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31 July 2010 | 2:58 pm EDT
Measuring Social Media ROI: Bring A Big Bucket
Release of the metrics used by US marketers in March 2010 has forced my hand, as well as my tongue into my cheek, concerning social media ROI...
Source: Digg RSS Search for social media metric
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31 July 2010 | 9:48 am EDT
Marshall Sponder
WebMetricsGuru » Revinate Social Media Monitoring for Hotels
Through my monitoring of Roger Smith Hotel via Radian6 I noticed Roger Smith Hotel is using a platform called Revinate to monitor all their social media and create a customized metrics dashboard around it. ...
Source: social media - Google Blog Search
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31 July 2010 | 9:48 am EDT
Marshall Sponder
Revinate Social Media Monitoring for Hotels
Through my monitoring of Roger Smith Hotel via Radian6 I noticed Roger Smith Hotel is using a platform called Revinate to monitor all their social media and create a customized metrics dashboard around it. Alert from Radian6 that told me about Revinate. Tweeting for travel Author: laurasmith ...
Source: Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics
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31 July 2010 | 9:30 am EDT
Pierre DeBois
Start Your Social Media Tactics with Tips from “Social Media 101 ...
With the growth in social media, it was inevitable that there would be a corresponding growth in social media books. With a strong Twitter following (over.
Source: social media - Google Blog Search
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31 July 2010 | 7:44 am EDT
Doug Johnson
Top Ten Social Media Competencies for Teachers - Home - Doug ...
Understand the importance of identity and reputation management using social media and help students understand the long-term impact of personal information shared online. Create and follow a personal learning plan to stay informed ...
Source: social media - Google Blog Search
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31 July 2010 | 7:40 am EDT
author
Pairing Web Analytics With Call Tracking: Throw Light On Your ...
In a highly competitive arena, the challenge in any marketing strategy must be to maximise profitability, while making sure that your budget is working as hard.
Source: web analytics - Google Blog Search
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31 July 2010 | 5:59 am EDT
Jacob Gube
12 Social Media Monitoring Tools Reviewed
This article will save you time and help you quickly find the tool that's right for your needs.
Source: social media - Google Blog Search
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31 July 2010 | 5:23 am EDT
admin
What's the Best Web Analytics Software? at Next Technology
No make a difference how vast or tiny your online commercial operation is, we should be regulating a small arrange of web analytics software. Today, Web site trade research is an attention finish with high-end craving solutions similar ...
Source: web analytics - Google Blog Search
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31 July 2010 | 4:17 am EDT
gustave
ClickTracks Unveils Version 5.0 of its Web Analytics Software ...
ClickTracks Analytics, Inc. (www.clicktracks.com) today announced the availability of version 5.0 of the company's web analytics line of software. ClickTracks Analyzer 5.0 and ClickTracks Professional 5.0 keep the same intuitive, ...
Source: web analytics - Google Blog Search
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30 July 2010 | 9:00 pm EDT
Adam DuVander
Gowalla’s Write API: the Experience is Distributed
Location-sharing service Gowalla is preparing to launch its long-awaited write API (our Gowalla API profile). The move could makes its platform as desirable as its main competitor, FourSquare. With it, comes the need to relinquish a bit of control of the user experience, something Gowalla has consid...
Source: ProgrammableWeb
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30 July 2010 | 8:12 pm EDT
LATimes
Social media wrap: Markey, Boehner and Rangel respond to House ...
(This post will be updated throughout the day) MarkeyMemo (Edward J. Markey, D-Mass.): House stands up to big oil, protects Gulf, passes #oilspill legislation 209-193 #BP http://bit.ly/cDpSta RepMcClintock (R-Calif.
Source: social media - Google Blog Search
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30 July 2010 | 7:33 pm EDT
How often you check your error log? Do it for security and SEO
There's a lot more activity on the server where your site is hosted than you can imagine. Most of the time we only worry if the site is up and running but you should take a look to what is happening behind the stage too. There is a nice and clean way to track 404 errors with Google Analytics but er...
Source: VKI Studios Blog
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30 July 2010 | 5:55 pm EDT
Nathan Yau
A graphical look at Burning Man
This graphic on Burning Man is totally lost on me, but maybe you guys will appreciate it more. I first heard about the event on Malcom in Middle several years ago and that's about it. Well, that and my friend posted a picture on Facebook yesterday of him wearing fairy wings, which just confuses me [...
Source: FlowingData
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30 July 2010 | 4:05 pm EDT
cpen
Discovering Who To Follow
With more than a hundred million users on Twitter, there are sure to be at least dozens of accounts out there that will reflect your interests. The trouble is finding all of them. Today we're beginning to roll out a simple, but powerful new feature to help address that -- "Suggestions for You". The...
Source: Twitter Blog
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30 July 2010 | 3:53 pm EDT
Nathan Yau
FlowingData is brought to you by…
My thanks to the FlowingData sponsors. They keep the lights on and keep FlowingData going strong. Check out the services they have to offer. They help you make sense of your data. Zoho Reports - Offers an intuitive drag-and-drop interface that assists you to easily do in-depth reporting and visual a...
Source: FlowingData
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30 July 2010 | 3:21 pm EDT
Julien Moumné
Making Piwik UI faster
Piwik was recently released with an improved mechanism for handling javascript and css file inclusions. The main idea was to merge javascript and css files into two files. You can find out more about the way the idea was brought and have a look at discussions around it within the trac [...]...
Source: Piwik
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30 July 2010 | 2:40 pm EDT
admin
Monitoring Web Traffic Through Site Analytics » Internet, User ...
Monitoring Web Traffic through Site AnalyticsDo you know who is visiting your web site? Wouldn't it be great if you also knew where they were.
Source: web analytics - Google Blog Search
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30 July 2010 | 2:00 pm EDT
Adam DuVander
Cash and iPads Abound With Developer Contests
There are notably more contests than usual now and many are listed in our contest section. Prizes and acclaim are meant to attract great developers to build cool things on top of each company's API. Some of these challenges end soon, so you'd better get started.
Source: ProgrammableWeb
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30 July 2010 | 11:27 am EDT
Pamela Wilson
10 Secret Code Phrases to Get What You Want from Your Graphic Designer
Pixels, white space, focal points and sans-serif. Designers have their own language, and it’s baffling if you’re not used to it. It’s almost like we have a “secret code,” and we reserve our best work for the clients who know it. When you speak with us, you might feel like you n...
Source: The KISSmetrics Marketing Blog
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30 July 2010 | 10:41 am EDT
Page Christenbury
Plus One! Google Adds Another Match Type
Google's latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match....
Source: The ROI Revolution Blog
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30 July 2010 | 10:02 am EDT
John Bell
Social Media Today - A Valuable Human Filter to Content
There is a great new version of Social Media Today and I would strongly recommend that you grab the feed and make it a regular read and engage. Basically three reasons why I recommend: 1. Robin Carey is driving this...
Source: Digital Influence Mapping Project
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30 July 2010 | 5:07 am EDT
Nathan Yau
Discuss: Why collect data about yourself?
Personal data fascinates me. I collect data about myself mostly as a way to journal and document the present so that I can look back on it later - similar to how someone else might flip through an old photo album. In just about every interview I've read with Nicholas Felton, author of several person...
Source: FlowingData
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30 July 2010 | 3:04 am EDT
Nathan Yau
How to win Rock-paper-scissors every time
I admit it. When I first heard there are actual tournaments for Rock-paper-scissors, sanctioned by the World Rock Paper Scissors Society, I laughed. I mean seriously, $50k to the winner of a game that requires no skill whatsoever? Absurd. Boy was I wrong. Rock-paper-scissors isn't just a silly game...
Source: FlowingData
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30 July 2010 | 3:02 am EDT
LATimes
Social media wrap: Sarah Palin picks Rita Meyer to be 'mama ...
A conservative GOP woman picks another conservative GOP woman to win the Republican primary in the Cowboy state.
Source: social media - Google Blog Search
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30 July 2010 | 12:19 am EDT
mjasra@gmail.com (Manoj Jasra)
Keyword Zoom from ClickEquations - Web Analytics World Blog
Keyword Zoom is the first and only tool that brings keywords, search queries, text ads and detailed analytics data into one screen with editing tools. It's the best way to target the best prospects with the most relevant message.” ...
Source: web analytics - Google Blog Search
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30 July 2010 | 12:19 am EDT
Keyword Zoom from ClickEquations
This is a guest post from Alex Cohen, Senior Marketing Manager at ClickEquations.People tend to think of paid search through the lens of keywords: You pick keywords, bid on keywords and figure out which keywords are good and bad.Searchers, the people you’re trying to reach, don’t type in keyword...
Source: Web Analytics World: Internet Marketing & Analytics
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29 July 2010 | 8:45 pm EDT
unknown
Webinar Recap: Web Analytics 101 | Blog | Marqui
Web Analytics We just finished out bi-weekly webinar on Web Analytics. Hopefully everyone who attended found the information useful and feel confident that they can get their web analytics set up and running successfully! ...
Source: web analytics - Google Blog Search
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29 July 2010 | 5:26 pm EDT
Asmaa Mourad
Guidelines to Mobile Usability
With the creation of smart phones and since your mobile device is conveniently available anywhere, mobile internet browsing has increased astronomically. As such, users have come to expect better experiences on their phone. Unfortunately, not all sites have a mobile version, which is a problem since...
Source: E-Nor Blog - Marketing Optimization and Google Analytics
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29 July 2010 | 5:21 pm EDT
Guidance to Social Media Marketing Success - Metrics
Jeremy Williams of JWSocial Media Consultants suggest that if you are going to have a successful social media marketing arm of your company that you must get familiar with your metrics. Bit.ly is a great link shortening and customization site that can be used to push blog content and websites to on...
Source: Digg RSS Search for social media metric
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29 July 2010 | 5:10 pm EDT
Adam DuVander
37Signals Acquires Developer’s Campfire iPhone App
Collaboration company 37Signals bought the popular Ember iPhone app, which uses the company's Campfire API (our Campfire API profile) to display and update chats. The app has been renamed 37Signals Campfire and is now available for free (previously $9.99).
Source: ProgrammableWeb
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29 July 2010 | 3:22 pm EDT
Adam DuVander
Twitter Streams: a Glimpse of Future Realtime APIs?
Twitter has started early beta testing for a new User Streams API. Currently the service is just for desktop clients, but it could eventually fuel other types of applications that need access to data in realtime. Similarly, the stream concept may be one we see used by other services.
Source: ProgrammableWeb
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29 July 2010 | 1:09 pm EDT
Brent Dykes
Switching to a Data-Driven Culture
Change can strike fear into the hearts of anyone who has grown accustomed to doing things a certain way, and this apprehension frequently results in resistance to new ideas. Analytics and optimization efforts can run into this challenge. Shifting a corporate culture from its subjective, intuition-dr...
Source: Omniture: Industry Insights
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29 July 2010 | 12:20 pm EDT
Chris Sorensen
Spicing up social media - Business - Macleans.ca
The manly man: Mustafa responded to viewers in a series of over 180 YouTube video ads.
Source: social media - Google Blog Search
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29 July 2010 | 11:12 am EDT
Nathan Yau
Two-minute journey through the history of cinema
35mm, a short film by Sarah Biermann, Torsten Strer, Felix Meyer, and Pascal Monaco, strips 35 movies to their simplest form and cleverly strings them together in a set of motion graphics. From Singin' in the Rain, Titanic, and Jaws to Fight Club, Star Wars, and Terminator. Can you figure out all th...
Source: FlowingData
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29 July 2010 | 10:33 am EDT
unknown
Web Analytics Coordinator Job, TIG Global - Mashable Jobs
As a result of continued growth and expansion, we are currently seeking a Web Analytics Coordinator – a highly organized individual that can manage multiple interactive efforts in a fast paced ever-changing environment. ...
Source: web analytics - Google Blog Search
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29 July 2010 | 10:30 am EDT
The Ethics of Online Persuasion
A few weeks ago, a reader noted that the tactics outlined in my Persuasive Web Design series could be used toward unethical ends. Let's explore this issue. When is it okay to use psychological "tricks" to manipulate our visitors' behavior? Clearly Ethical Uses of Online Persuasion When the intend...
Source: VKI Studios Blog
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29 July 2010 | 8:49 am EDT
Marta Cooper
Global Voices in English » China: Social media as political ...
Microblogs in the People's Republic had begun to feel the weight of a heavier government crackdown, following the publication of a report by the Chinese Academy of Social Sciences (CASS) claiming social networking websites are used as ...
Source: social media - Google Blog Search
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29 July 2010 | 8:11 am EDT
Matthieu
New Piwik Tracking API: Track visits from Mobile apps, Desktop apps… anywhere
Recently, we released a powerful set of new APIs to track visitors, page views and goal conversions: Piwik Tracking APIs If tracking visits using Javascript is not an option for you, you can use alternative ways to record visitors, visits, pages and Goal conversions in Piwik: Simple Image Tracker T...
Source: Piwik
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29 July 2010 | 5:59 am EDT
Feedmyapp
kliknik: Just-in-time web analytics - Feedmyapp
Just-in-time web analytics kliknik is just-in-time web analytics service. You do not have to wait hours or even days to get your site's data. Now you can analyze your traffic minute by minute, second by second... Right as it happens!
Source: web analytics - Google Blog Search
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29 July 2010 | 4:59 am EDT
Designing a Better 'Federal IT Dashboard'
We were thrilled when we first found out that the Federal IT Dashboard had incorporated our JuiceKit treemap. A year later, the dashboard has been relaunched: U.S. CIO Vivek Kundra relaunched a IT Dashboard today, and, well, the thing almost makes navigating federal tech spending data fun.
Source: Juice Analytics: Agile Analytics
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29 July 2010 | 3:06 am EDT
Nathan Yau
Ugly chart used to confuse readers
Charles Blow on this unnecessarily complex chart used to show the network of Obamacare: Maybe it's the former graphics/art director in me, but I get really offended when people use charts to confuse rather than to clarify. Take a look at this monstrosity released today by the Joint Economic Committe...
Source: FlowingData
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29 July 2010 | 1:45 am EDT
Marshall Sponder
At Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup!
I was at the Marketing Lessons of the Grateful Dead By David Meerman Scott, Book Signing and Tweetup! at Roger Smith Hotel tonight. I would not have known about the book signing had it not been for a Radian6 alert I have on the Roger Smith Hotel that tells me most of what happens there [...]...
Source: Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics
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28 July 2010 | 10:21 pm EDT
Inspiring an Army of Bloggers at Connected Marketing Week
Day 1 of Connected Marketing Week in San Francisco starts with BlogWorkz including a session called: Inspiring an Army of Bloggers. Here users will learn What it takes to inspire an army of corporate bloggers under the banner of one brand. And how businesses are reaching out to customers and enthusi...
Source: Web Analytics World: Internet Marketing & Analytics
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28 July 2010 | 5:33 pm EDT
Adam DuVander
Making Mobile Apps? Not With These APIs
If you're developing mobile websites or native apps, you'd better take a closer look at the fine print. Some APIs, including one from Amazon, specifically exclude mobile applications. And there's not much explanation--or logic--behind the exclusions.
Source: ProgrammableWeb
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28 July 2010 | 4:15 pm EDT
Boost your rankings by leaps and bounds with LotusJump.com
While at the 2010 Internet Retailer Conference & Exhibition (IRCE) in Chicago this year, we were introduced to a new Software As A Service (SAAS) called LotusJump, a tool for helping with your site's search engine rankings. The idea is that you put in your site's URL, Lotus Jump scans the site and t...
Source: VKI Studios Blog
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28 July 2010 | 2:58 pm EDT
Nathan Yau
Process: Mapping War Logs for the Guardian
This is a guest post by Alastair Dant, interactive lead at the Guardian. He describes the efforts that went into designing the recently published war logs map of incidents revealed by Wikileaks. Our site editor approached me with a serious challenge: could I visualize six years worth of military rep...
Source: FlowingData
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28 July 2010 | 12:25 pm EDT
GuyKawasaki
How to Find Freedom
Let me confess: I’m addicted to Twitter and email, and my addiction increases the more I have to do something important like write a book. Luckily, I stumbled across two applications that really help. I explain how they works here...
Source: How to Change the World
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28 July 2010 | 11:30 am EDT
James Chartrand
10 Lies Freelance Copywriters Like to Tell You
Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you? Well… yeah. It’s sad, but in the years I’ve been in the bu...
Source: The KISSmetrics Marketing Blog
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28 July 2010 | 8:07 am EDT
Multi channel consumer organisations
Web Analytics Professionals, Multi channel consumer organisations ...
The individuals we are looking for will have a minimum of 3 years experience and be well versed in packages such as Coremetrics, Omniture, Google Analytics, Web Trends and SiteCatalyst. Your expertise will be in providing Online ...
Source: web analytics - Google Blog Search
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28 July 2010 | 3:21 am EDT
Nathan Yau
Brief history of data visualization
Shawn Allen of Stamen Design provides a brief history of data visualization, starting with William Playfair's charts in the late 1700s and William Smith's map sketch of Britain, up to the more recent works from The New York Times, Martin Wattenberg, and Ben Fry. This leads into a description of what...
Source: FlowingData