When it comes to Web Analytics, Victor really knows his stuff. He has a keen ability to translate metrics into answers to key business questions. As a consultant to PBS, Victor was instrumental in launching new dashboards that have changed the way my internal stakeholders think about data. Victor goes above and beyond to ensure his clients are satisfied with his work and getting the most out of the end-product. The next time I have an analytics project, I will be turning to Victor first.
- Amy Sample, Director, Web Analytics, PBS
The reports and analysis that Victor created and developed for me at PBS have changed the way I make decisions and do business. He independently analyzed our needs and introduced new information that has improved my work as a manager. Victor's final deliverable provided us the tools, processes, and analysis framework to be more effective in making decisions about the current site and future growth areas -- and in communicating across the company. And Victor was a pleasure to work with, always patient, positive, and professional.
- Angela Morgenstern, Senior Director, PBS Interactive
Victor has an experienced and well-refined understanding for how web analytics happens at large companies. Not only did he bring great value to the work we did together, Victor actively challenged my ideas and assumptions about how companies should measure visitor engagement. His collaboration on the KPI and visitor engagement project was critical to how the work ultimately turned out and the work was much better for his input. I highly recommend Victor to any business looking for a consultant/partner trying to bring a business focus to their web analytics efforts
- Eric Peterson, Web Analytics Demystified
Highlights of Victor's accomplishments at Fidelity include his work on the Key Performance Indicators (KPIs) which leveraged the Visual Sciences tool, and his work on the Gadget Analysis for Fidelity Labs. Victor consistently strives to exceed business partners' expectations with his deliverables
- Sandra Markussen, Director, Channel Analytics, Fidelity Investments eBusiness
Recent Posts
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Twitter Analytics : The Basics
Separating the relevant and useful metrics from the noise
Fri, Feb 19, 2010 -
Facebook Stats - As of February 2010
A complete reproduction of the usage stats reported by Facebook as of February
Wed, Feb 17, 2010 -
Increasing Engagement - The NBA
A summary of what the NBA is doing to drive user engagement
Wed, Dec 16, 2009
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Visualizing Web Clickstream Data : A Start
Setting a baseline for effective presentation of Clickstream data.
Sat, Dec 05, 2009 -
Emergence of a Data Centric World
There's a data-centric world emerging with snazzy tools to tap into it.
Wed, Dec 02, 2009 -
Building My Expression Engine Powered Site - Intro
A recap of my foray into designing a brand new site with EE
Mon, Jul 06, 2009
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Comscore’s New Media Metrix 360
My spiel on the new Comscore Media 360
Wed, Jun 03, 2009 -
I.B.M Launches System S - The Future of Web Analytics!
I love all new things in the data analytics space- IBM jumps in now
Thu, May 21, 2009 -
The Google Analytics API Out in Public Beta
The game changer which just might level the playing field with the big boys
Tue, Apr 21, 2009
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My First Post!
So now I have something to say too!
Mon, Apr 20, 2009
Spotlight
Public Data Sets on Amazon Web Services - AWS
A centralized repository of public data sets that can be seamlessly integrated into AWS cloud-based applications.
Source: - aws.amazon.com/publicdatasets/ | Sat, Mar 06, 2010
Machine Learning, Data Mining and More
Source: - datawrangling.com/ | Sat, Mar 06, 2010